AI shopping agents don't read pages — they filter structured data. This guide covers every attribute Beaconwise audits across 19 product groups, grounded in Google Merchant Center requirements, so you know exactly what to fix and why.
Google Merchant Center requires this attribute. Missing it risks listing disapproval and exclusion from AI-filtered queries.
Not required by GMC but directly improves AI ranking and filter matching. Missing it reduces visibility in relevant searches.
The product may legitimately not have this feature. If it does, adding it to structured data unlocks queries that filter on it.
The attribute exists in structured schema markup (Product JSON-LD or a feed). An agent can filter on it directly.
The attribute is mentioned in prose text but not in structured data. Agents may pick it up inconsistently — or not at all when applying strict filters.
The attribute is absent from both schema and description. Any query that filters on it will exclude your product from the candidate set.
Beaconwise detects your product category automatically and scores against the attributes below. Dot colour indicates the severity tier — red required, amber recommended, gray optional.
These are the JSON-LD fields Beaconwise reads directly. Adding them to your <script type="application/ld+json"> block is the fastest way to move an attribute from DESC. ONLY or MISSING to MATCH.
Paste any product URL and get a scored breakdown of every attribute an agent would filter on.
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